Cool Drawings of Byu Symbol

The 'Crewman Chapeau Cougar' has made a comeback of late, a squad logo brought back by BYU Athletics as role of the branding campaign that emphasizes tradition in Cougar sports.

Torch Creative cleaned up the one-time version the Sailor Hat Cougar and BYU Athletics installed it as an official secondary logo. (BYU Athletics)

Both the main logo (the oval stretch Y) and the secondary mark (the Sailor Hat Cougar) are retro logos that have been modernized and now stand up to make BYU equally different from any other university and tell the university'south story

BYU associate able-bodied director Duff Tittle said the hope of BYU Athletics in having two retro logos dorsum with a modern touch was to have people look at them and have the logos convey "tradition, history and success," and to have fans reminisce about "the good moments in the history of the programme."

BYU creative pattern managing director for athletics Dave Broberg said the stretch Y in the oval is keen considering of its simplicity. It'due south strong and unified.

"A simple marker is always a stiff mark," Broberg said. "It can exist easily used and put on basically anything considering information technology is so elementary. Information technology's just the ane letter, the Y, which is kind of our symbol because of the Y on the mountain."

Tittle said athletics wanted to be identified past one primary logo, but that most schools accept a secondary mark that represents their mascot. The Sailor Hat Cougar resurfaced most that aforementioned time athletics started looking for a secondary mark. Fans liked the marker and BYU decided to make clean up the old version of the logo and reinstall information technology as an official marker in athletics.

"(The Sailor Lid Cougar logo) looked retro and cool, but it needed a fresh update," said BYU artistic design director for athletics Dave Broberg. "Nosotros hired an outside company to give it a push button and a little makeover, and I think we kept the integrity of the paradigm, but gave information technology a fresh await at the aforementioned time. It has been a striking."

The new secondary mark brings in the element of the mascot and of BYU'due south competitive nature.

"The secondary mark, with the crewman chapeau or vintage cougar, information technology simply looks tough. Like we're not going to take any crap from anybody," Broberg said. "From an athletic standpoint, (it says that) we're here to win and nosotros want to win and nosotros're not going to back down from anyone, no matter what school or who they are."

BYU hasn't e'er had a branding endeavour or one that has been so widely accepted equally the current ane. Until virtually 10 to 15 years agone, BYU didn't really brand athletics, and then there wasn't a lot of cohesion, co-ordinate to Broberg.

BYU licensing and trademark manager Adam Parker labels the LaVell Edwards Stadium crowds during the belatedly 1990s and early 2000s equally "skittles" because people were wearing any and every color. Having the right colors in branding efforts is an essential part in winning the hearts of fans.

An instance of this is the logos from that same time menses when BYU hired an outside company to try and rebrand the university. The company added the color tan into the logos and the result wasn't quite what BYU wanted or expected.

"Bluish is our color and always has been: blue and white," Broberg said. "When they added this boosted color, it just really didn't fit. Information technology didn't fit well with the tradition, it didn't fit with who nosotros were, and I think a lot of fans, coaches and players kind of revolted and actually didn't like the stuff with the tan on it."

An initiative to alter the logos and colors came as a result to the pushback from the fans, coaches and players. Changing the logos isn't an easy task, however. Parker said in an email that the administration and the President's Council need to requite the OK to any logo change.

One of the commencement things that Bronco Mendenhall did when becoming caput coach in 2005 was talk to the administration about changing the logos. Broberg said Mendenhall asked to get rid of tan on the uniforms and to return to the stretch Y logo. Mendenhall besides said changing the logo was a necessary step in becoming a successful program, co-ordinate to Broberg. BYU reintroduced the blue and white jerseys and the stretch Y at the kickoff of the football season every bit a result of these efforts.

The change was well received among fans and players and encouraged the branding section to unify all the sports at BYU nether the same branding umbrella. This would ensure quality branding for all the sports also as promoting and strengthening the BYU make across the country.

"Athletics is unique in that it's probably the nigh recognizable and visible part of this university outside of (the Provo) area, and possibly outside the church every bit well. That's why information technology'southward so important for the states to stand for ourselves well," Broberg said.

These branding efforts of attempting to increase brand recognition and fan credence accept paid off. Tittle mentioned that BYU's stretch Y logo was ranked No. 4 in the Athlon sports 2013 all-time college football logo rankings.

Here's a look at BYU's logos in every decade back to the 1900s.

2010

[Best_Wordpress_Gallery id="274″ gal_title="BYU 2010s Logos"]

2000

[Best_Wordpress_Gallery id="273″ gal_title="BYU 2000s Logos"]

1990

[Best_Wordpress_Gallery id="272″ gal_title="BYU 1990s Logos"]

1980

[Best_Wordpress_Gallery id="271″ gal_title="BYU 1980s Logos"]

1970

[Best_Wordpress_Gallery id="270″ gal_title="BYU 1970s Logos"]

1960

[Best_Wordpress_Gallery id="269″ gal_title="BYU 1960s Logos"]

1950

[Best_Wordpress_Gallery id="268″ gal_title="BYU 1950s Logos"]

1940

[Best_Wordpress_Gallery id="267″ gal_title="BYU 1940s Logos"]

1930

[Best_Wordpress_Gallery id="266″ gal_title="BYU 1930s Logos"]

1920

[Best_Wordpress_Gallery id="265″ gal_title="BYU 1920s Logos"]

1910

[Best_Wordpress_Gallery id="264″ gal_title="BYU 1910s Logos"]

1900

[Best_Wordpress_Gallery id="263″ gal_title="BYU Logos 1900s"]

clarkbeind2000.blogspot.com

Source: https://universe.byu.edu/2015/12/03/secondary-sailor-cougar-logo-reinforces-byus-tradition-and-branding-efforts/